Lead Designer – Brand Design & Conference Materials

University of Tennessee
Humanities Center

Revitalize the UT Humanities Center brand to reflect its contemporary approach to humanities education and foster deeper engagement with the campus community.

The humanities center is a means to help us understand and interpret the human experience, as individuals and societies.

The mark, combining a dove and an 'H' shape, represents unity and interconnectedness across beliefs. Doves are a universal symbol across religions and world views  to convey unity.

By choosing a multi-coloured option logo, a brand can disassociate itself from these specific meanings and be more open and inclusive. Each use of the colors can evoke a different feeling while also keeping the integrity of the logo itself.