Case study
The #BEWEAR campaign focused on merging street fashion with professional attire, challenging the idea that business casual must be conservative and formal. Through an extensive social media campaign and newsletter, we examined street style's history and cultural influence, advocating for its inclusion in workplace environments.
The project's goal was to promote a more inclusive and accepting professional culture by highlighting diverse perspectives and encouraging authentic self-expression.
To address the limitations of traditional business attire, I embarked on a project that celebrated the fusion of personal style and professionalism. The campaign focused on highlighting the journey of street fashion and its evolving influence on workplace norms.
By sharing insightful content and engaging with our audience, we aimed to inspire a shift towards a more inclusive and authentic professional aesthetic.
My vision was to redefine professionalism for a modern, diverse workforce. I sought to empower individuals to express their unique identities through their attire, challenging outdated dress codes and fostering a more inclusive workplace culture. By showcasing the value of personal style in professional settings, I aimed to inspire positive change and promote a more accepting environment for all.
Challenges
Navigating a world where traditional norms collide with modern values presents unique challenges. The project required careful consideration of cultural sensitivities, industry standards, and evolving perceptions of professionalism. Overcoming these challenges involved extensive research, thoughtful planning, and a commitment to fostering meaningful conversations about inclusivity and self-expression.
A primary challenge was overcoming the resistance to change within traditional corporate cultures. Many organizations are rooted in outdated dress codes and hierarchical structures that discourage individuality and creativity. Additionally, there was a need to address potential biases and stereotypes associated with street fashion, ensuring that the campaign promoted inclusivity and avoided reinforcing harmful perceptions.
Detailed Pages and Features
Home — Provides an overview of the #BEWEAR campaign, featuring its mission to integrate street fashion with professional attire and encourage inclusivity in workplace culture.
Features: Highlight the platform’s key functionalities, presented in a visually appealing and user-friendly manner that simplifies complex fashion norms.
Blog/Insights – A fully managed blog/ newsletter section discussing the societal and cultural impact of street fashion alongside interviews with influencers and professionals advocating for inclusive dress codes. It also provides an option for users to subscribe for updates, articles, and exclusive content related to the movement.
Contact: A simple and effective way for users to get in touch with the campaign team, driving engagement and support.
User Stories/Testimonial Page – Features testimonials and stories from individuals who feel empowered by expressing their personal style at work, highlighting real-life impact.
