Photographer & Designer
3 years
Social Media & Photography
As an intern for the University of Tennessee Football Team, I played a vital role in creating and managing visual content across various platforms. My responsibilities included graphic design, photography, and assisting the marketing department with promotions and events.
I adopted a collaborative and results-oriented approach to effectively contribute to the football team's branding and engagement efforts. I worked closely with the content team to develop engaging graphics and photography that aligned with the team's brand identity. Additionally, I leveraged my skills in Adobe Creative Suite to produce high-quality visuals for various mediums.
I created visually compelling content that captured the excitement and passion of Tennessee football. By producing high-quality graphics and photography, I aimed to enhance the team's brand image and engage fans on a deeper level.
One of the primary challenges was meeting the tight deadlines and high expectations associated with professional sports teams. Additionally, ensuring that the content was consistent with the team's brand guidelines and resonated with the target audience required careful planning and execution.
The football team faced the challenge of staying relevant and engaging with a diverse fan base in the competitive world of college sports. Effective branding and content creation were essential for maintaining the team's popularity and attracting new fans.
High-Impact Visuals – Created over 100 engaging graphics and photos, strengthening the football team’s brand and increasing fan interaction.
Recruiting Graphics – Developed targeted recruiting content that boosted social media engagement and football commitments by 17%.
Digital Asset Optimization – Streamlined the digital asset management system, cutting content retrieval time by 31%, enhancing efficiency for future projects.
Brand Alignment – Ensured all designs adhered to brand guidelines, maintaining consistency and strengthening team identity across platforms.
Adobe Creative Suite Mastery – Leveraged skills in Adobe Creative Cloud to produce professional, on-brand visuals for social media and print.
Social Media Strategy – Crafted and strategically scheduled content, driving higher engagement and improved brand visibility on digital channels.
Collaborative Production – Worked closely with the creative team to align visuals with team goals and provide cohesive storytelling through design and photography.
