#BEWEAR Campaign
Brand Creator & Designer
Brand Creator & Designer
Brand Creator & Designer
4 months
4 months
4 months
Social Media & Web Design
Social Media & Web Design
Social Media & Web Design
#BEWEAR is a campaign that blends street fashion with professional style to challenge outdated norms of business attire. Designed to spark conversation and cultural change, the campaign advocates for authenticity and inclusivity in the workplace. By showcasing diverse voices and reimagining what professionalism can look like, #BEWEAR encourages individuals to express their identities without sacrificing credibility.
Approach
I set out to redefine what it means to "dress professionally" for a modern, multicultural workforce. Through user research and audience engagement, I uncovered key frustrations: outdated dress codes, lack of style representation, and the pressure to conform in corporate environments.
In response, I crafted a digital experience that highlighted the evolution of streetwear, featured personal stories, and fostered a sense of community.
The campaign centered on visual storytelling—blending cultural commentary, influencer interviews, and historical context—to present a compelling case for inclusive workplace fashion.
Every design decision was guided by the goal of empowering users to embrace individuality, push back against stereotypes, and feel seen in professional spaces.
I set out to redefine what it means to "dress professionally" for a modern, multicultural workforce. Through user research and audience engagement, I uncovered key frustrations: outdated dress codes, lack of style representation, and the pressure to conform in corporate environments.
In response, I crafted a digital experience that highlighted the evolution of streetwear, featured personal stories, and fostered a sense of community.
The campaign centered on visual storytelling—blending cultural commentary, influencer interviews, and historical context—to present a compelling case for inclusive workplace fashion.
Every design decision was guided by the goal of empowering users to embrace individuality, push back against stereotypes, and feel seen in professional spaces.
I set out to redefine what it means to "dress professionally" for a modern, multicultural workforce. Through user research and audience engagement, I uncovered key frustrations: outdated dress codes, lack of style representation, and the pressure to conform in corporate environments.
In response, I crafted a digital experience that highlighted the evolution of streetwear, featured personal stories, and fostered a sense of community.
The campaign centered on visual storytelling—blending cultural commentary, influencer interviews, and historical context—to present a compelling case for inclusive workplace fashion.
Every design decision was guided by the goal of empowering users to embrace individuality, push back against stereotypes, and feel seen in professional spaces.
I set out to redefine what it means to "dress professionally" for a modern, multicultural workforce. Through user research and audience engagement, I uncovered key frustrations: outdated dress codes, lack of style representation, and the pressure to conform in corporate environments.
In response, I crafted a digital experience that highlighted the evolution of streetwear, featured personal stories, and fostered a sense of community.
The campaign centered on visual storytelling—blending cultural commentary, influencer interviews, and historical context—to present a compelling case for inclusive workplace fashion.
Every design decision was guided by the goal of empowering users to embrace individuality, push back against stereotypes, and feel seen in professional spaces.
I set out to redefine what it means to "dress professionally" for a modern, multicultural workforce. Through user research and audience engagement, I uncovered key frustrations: outdated dress codes, lack of style representation, and the pressure to conform in corporate environments.
In response, I crafted a digital experience that highlighted the evolution of streetwear, featured personal stories, and fostered a sense of community.
The campaign centered on visual storytelling—blending cultural commentary, influencer interviews, and historical context—to present a compelling case for inclusive workplace fashion.
Every design decision was guided by the goal of empowering users to embrace individuality, push back against stereotypes, and feel seen in professional spaces.
Design Solutions
Homepage: Communicates the campaign’s mission, merging streetwear with professionalism to promote self-expression at work
Platform Components: Clean, accessible interface explaining how users can engage with the content and community
Blog/Insights: Features cultural commentary, influencer interviews, and an option to subscribe for exclusive content and updates
User Testimonials: Real-life stories from individuals who feel empowered by expressing their personal style in professional settings
Contact Page: A clear channel for audience feedback and community engagement
Newsletter Campaign: Visually-driven newsletters that translated campaign themes into digestible, shareable content
Homepage: Communicates the campaign’s mission, merging streetwear with professionalism to promote self-expression at work
Platform Components: Clean, accessible interface explaining how users can engage with the content and community
Blog/Insights: Features cultural commentary, influencer interviews, and an option to subscribe for exclusive content and updates
User Testimonials: Real-life stories from individuals who feel empowered by expressing their personal style in professional settings
Contact Page: A clear channel for audience feedback and community engagement
Newsletter Campaign: Visually-driven newsletters that translated campaign themes into digestible, shareable content
Homepage: Communicates the campaign’s mission, merging streetwear with professionalism to promote self-expression at work
Platform Components: Clean, accessible interface explaining how users can engage with the content and community
Blog/Insights: Features cultural commentary, influencer interviews, and an option to subscribe for exclusive content and updates
User Testimonials: Real-life stories from individuals who feel empowered by expressing their personal style in professional settings
Contact Page: A clear channel for audience feedback and community engagement
Newsletter Campaign: Visually-driven newsletters that translated campaign themes into digestible, shareable content
Homepage: Communicates the campaign’s mission, merging streetwear with professionalism to promote self-expression at work
Platform Components: Clean, accessible interface explaining how users can engage with the content and community
Blog/Insights: Features cultural commentary, influencer interviews, and an option to subscribe for exclusive content and updates
User Testimonials: Real-life stories from individuals who feel empowered by expressing their personal style in professional settings
Contact Page: A clear channel for audience feedback and community engagement
Newsletter Campaign: Visually-driven newsletters that translated campaign themes into digestible, shareable content
Homepage: Communicates the campaign’s mission, merging streetwear with professionalism to promote self-expression at work
Platform Components: Clean, accessible interface explaining how users can engage with the content and community
Blog/Insights: Features cultural commentary, influencer interviews, and an option to subscribe for exclusive content and updates
User Testimonials: Real-life stories from individuals who feel empowered by expressing their personal style in professional settings
Contact Page: A clear channel for audience feedback and community engagement
Newsletter Campaign: Visually-driven newsletters that translated campaign themes into digestible, shareable content
CHALLENGES
One major challenge was addressing resistance from traditional corporate cultures rooted in rigid dress codes. The campaign also had to navigate stereotypes surrounding streetwear, ensuring that our message promoted inclusion without reinforcing biases.
Through in-depth research and thoughtful storytelling, I tackled these issues head-on, bridging the gap between modern fashion identity and professional expectations.
One major challenge was addressing resistance from traditional corporate cultures rooted in rigid dress codes. The campaign also had to navigate stereotypes surrounding streetwear, ensuring that our message promoted inclusion without reinforcing biases.
Through in-depth research and thoughtful storytelling, I tackled these issues head-on, bridging the gap between modern fashion identity and professional expectations.
One major challenge was addressing resistance from traditional corporate cultures rooted in rigid dress codes. The campaign also had to navigate stereotypes surrounding streetwear, ensuring that our message promoted inclusion without reinforcing biases.
Through in-depth research and thoughtful storytelling, I tackled these issues head-on, bridging the gap between modern fashion identity and professional expectations.
One major challenge was addressing resistance from traditional corporate cultures rooted in rigid dress codes. The campaign also had to navigate stereotypes surrounding streetwear, ensuring that our message promoted inclusion without reinforcing biases.
Through in-depth research and thoughtful storytelling, I tackled these issues head-on, bridging the gap between modern fashion identity and professional expectations.
One major challenge was addressing resistance from traditional corporate cultures rooted in rigid dress codes. The campaign also had to navigate stereotypes surrounding streetwear, ensuring that our message promoted inclusion without reinforcing biases.
Through in-depth research and thoughtful storytelling, I tackled these issues head-on, bridging the gap between modern fashion identity and professional expectations.
IMPACT
The #BEWEAR campaign successfully initiated conversations around modern professionalism, workplace identity, and inclusion. By blending visual storytelling with cultural critique, the campaign resonated across social platforms and within professional networks. Its messaging helped normalize diverse expressions of style in formal environments and provided a framework for organizations to rethink their approach to dress codes and employee individuality.
The #BEWEAR campaign successfully initiated conversations around modern professionalism, workplace identity, and inclusion. By blending visual storytelling with cultural critique, the campaign resonated across social platforms and within professional networks. Its messaging helped normalize diverse expressions of style in formal environments and provided a framework for organizations to rethink their approach to dress codes and employee individuality.
The #BEWEAR campaign successfully initiated conversations around modern professionalism, workplace identity, and inclusion. By blending visual storytelling with cultural critique, the campaign resonated across social platforms and within professional networks. Its messaging helped normalize diverse expressions of style in formal environments and provided a framework for organizations to rethink their approach to dress codes and employee individuality.
The #BEWEAR campaign successfully initiated conversations around modern professionalism, workplace identity, and inclusion. By blending visual storytelling with cultural critique, the campaign resonated across social platforms and within professional networks. Its messaging helped normalize diverse expressions of style in formal environments and provided a framework for organizations to rethink their approach to dress codes and employee individuality.
The #BEWEAR campaign successfully initiated conversations around modern professionalism, workplace identity, and inclusion. By blending visual storytelling with cultural critique, the campaign resonated across social platforms and within professional networks. Its messaging helped normalize diverse expressions of style in formal environments and provided a framework for organizations to rethink their approach to dress codes and employee individuality.
