Roam Trip Planner
Lead UX Designer & Logo Designer
Lead UX Designer & Logo Designer
Lead UX Designer & Logo Designer
6 weeks
6 weeks
6 weeks
App & Branding Design
App & Branding Design
App & Branding Design
Roam is an all-in-one vacation planning app designed to simplify trip organization through collaborative and intuitive features. Created as part of a group project, my role was guiding the user experience from initial research to high-fidelity prototyping. Roam enables users to build itineraries, collaborate with friends, and book essential services, all in one seamless platform.
Approach
Our goal was to reduce the stress and fragmentation of vacation planning by centralizing every step, from itinerary building to bookings, within a single app. Through interviews, surveys, and competitor analysis, we identified key user frustrations: juggling multiple tools, lack of personalization, and poor collaboration features.
We addressed these through a user-centered design strategy, emphasizing clean navigation, customizable recommendations, and real-time collaboration. Personalization features and synced calendars further enhanced usability, while our interface design prioritized clarity and flow. Throughout the process, I led UX research, wireframing, interaction design, and user testing.
Our goal was to reduce the stress and fragmentation of vacation planning by centralizing every step, from itinerary building to bookings, within a single app. Through interviews, surveys, and competitor analysis, we identified key user frustrations: juggling multiple tools, lack of personalization, and poor collaboration features.
We addressed these through a user-centered design strategy, emphasizing clean navigation, customizable recommendations, and real-time collaboration. Personalization features and synced calendars further enhanced usability, while our interface design prioritized clarity and flow. Throughout the process, I led UX research, wireframing, interaction design, and user testing.
Our goal was to reduce the stress and fragmentation of vacation planning by centralizing every step, from itinerary building to bookings, within a single app. Through interviews, surveys, and competitor analysis, we identified key user frustrations: juggling multiple tools, lack of personalization, and poor collaboration features.
We addressed these through a user-centered design strategy, emphasizing clean navigation, customizable recommendations, and real-time collaboration. Personalization features and synced calendars further enhanced usability, while our interface design prioritized clarity and flow. Throughout the process, I led UX research, wireframing, interaction design, and user testing.
Our goal was to reduce the stress and fragmentation of vacation planning by centralizing every step, from itinerary building to bookings, within a single app. Through interviews, surveys, and competitor analysis, we identified key user frustrations: juggling multiple tools, lack of personalization, and poor collaboration features.
We addressed these through a user-centered design strategy, emphasizing clean navigation, customizable recommendations, and real-time collaboration. Personalization features and synced calendars further enhanced usability, while our interface design prioritized clarity and flow. Throughout the process, I led UX research, wireframing, interaction design, and user testing.
Our goal was to reduce the stress and fragmentation of vacation planning by centralizing every step, from itinerary building to bookings, within a single app. Through interviews, surveys, and competitor analysis, we identified key user frustrations: juggling multiple tools, lack of personalization, and poor collaboration features.
We addressed these through a user-centered design strategy, emphasizing clean navigation, customizable recommendations, and real-time collaboration. Personalization features and synced calendars further enhanced usability, while our interface design prioritized clarity and flow. Throughout the process, I led UX research, wireframing, interaction design, and user testing.
Design Solutions
Custom Itineraries: Plan daily schedules with clear layouts for activities, reservations, and free time.
Collaborative Planning: Invite friends to co-plan trips, with shared access to itineraries and decisions.
Calendar Integration: Sync trips with personal calendars to avoid scheduling conflicts.
Interactive To-Do Lists: Track packing lists and pre-departure tasks to stay organized.
Pre-Trip Checklist: Automated reminders for passports, vaccinations, and key documents.
In-App Messaging: Chat with travel companions in real time for coordination.
User Profiles: Save travel preferences for personalized itinerary and booking suggestions.
Custom Itineraries: Plan daily schedules with clear layouts for activities, reservations, and free time.
Collaborative Planning: Invite friends to co-plan trips, with shared access to itineraries and decisions.
Calendar Integration: Sync trips with personal calendars to avoid scheduling conflicts.
Interactive To-Do Lists: Track packing lists and pre-departure tasks to stay organized.
Pre-Trip Checklist: Automated reminders for passports, vaccinations, and key documents.
In-App Messaging: Chat with travel companions in real time for coordination.
User Profiles: Save travel preferences for personalized itinerary and booking suggestions.
Custom Itineraries: Plan daily schedules with clear layouts for activities, reservations, and free time.
Collaborative Planning: Invite friends to co-plan trips, with shared access to itineraries and decisions.
Calendar Integration: Sync trips with personal calendars to avoid scheduling conflicts.
Interactive To-Do Lists: Track packing lists and pre-departure tasks to stay organized.
Pre-Trip Checklist: Automated reminders for passports, vaccinations, and key documents.
In-App Messaging: Chat with travel companions in real time for coordination.
User Profiles: Save travel preferences for personalized itinerary and booking suggestions.
Custom Itineraries: Plan daily schedules with clear layouts for activities, reservations, and free time.
Collaborative Planning: Invite friends to co-plan trips, with shared access to itineraries and decisions.
Calendar Integration: Sync trips with personal calendars to avoid scheduling conflicts.
Interactive To-Do Lists: Track packing lists and pre-departure tasks to stay organized.
Pre-Trip Checklist: Automated reminders for passports, vaccinations, and key documents.
In-App Messaging: Chat with travel companions in real time for coordination.
User Profiles: Save travel preferences for personalized itinerary and booking suggestions.
Custom Itineraries: Plan daily schedules with clear layouts for activities, reservations, and free time.
Collaborative Planning: Invite friends to co-plan trips, with shared access to itineraries and decisions.
Calendar Integration: Sync trips with personal calendars to avoid scheduling conflicts.
Interactive To-Do Lists: Track packing lists and pre-departure tasks to stay organized.
Pre-Trip Checklist: Automated reminders for passports, vaccinations, and key documents.
In-App Messaging: Chat with travel companions in real time for coordination.
User Profiles: Save travel preferences for personalized itinerary and booking suggestions.
CHALLENGES
A core challenge was designing for a wide range of traveler needs without overwhelming the user. We had to strike a balance between flexibility and simplicity. Integrating with external booking systems while maintaining data security added further complexity.
Many users also reported frustration with existing apps that offered limited personalization or clunky, multi-step workflows—we addressed this through modular UX design and extensive usability testing.
A core challenge was designing for a wide range of traveler needs without overwhelming the user. We had to strike a balance between flexibility and simplicity. Integrating with external booking systems while maintaining data security added further complexity.
Many users also reported frustration with existing apps that offered limited personalization or clunky, multi-step workflows—we addressed this through modular UX design and extensive usability testing.
A core challenge was designing for a wide range of traveler needs without overwhelming the user. We had to strike a balance between flexibility and simplicity. Integrating with external booking systems while maintaining data security added further complexity.
Many users also reported frustration with existing apps that offered limited personalization or clunky, multi-step workflows—we addressed this through modular UX design and extensive usability testing.
A core challenge was designing for a wide range of traveler needs without overwhelming the user. We had to strike a balance between flexibility and simplicity. Integrating with external booking systems while maintaining data security added further complexity.
Many users also reported frustration with existing apps that offered limited personalization or clunky, multi-step workflows—we addressed this through modular UX design and extensive usability testing.
A core challenge was designing for a wide range of traveler needs without overwhelming the user. We had to strike a balance between flexibility and simplicity. Integrating with external booking systems while maintaining data security added further complexity.
Many users also reported frustration with existing apps that offered limited personalization or clunky, multi-step workflows—we addressed this through modular UX design and extensive usability testing.
IMPACT
Roam delivered a streamlined experience that reimagines how people plan trips, from solo travelers to group adventurers. The app’s user-first features reduced planning friction, supported group collaboration, and made personalization accessible. Our final prototype reflected a thoughtful, adventure-ready platform that invites users to “Roam free, but with a plan," empowering them to enjoy spontaneity while staying organized.
Roam delivered a streamlined experience that reimagines how people plan trips, from solo travelers to group adventurers. The app’s user-first features reduced planning friction, supported group collaboration, and made personalization accessible. Our final prototype reflected a thoughtful, adventure-ready platform that invites users to “Roam free, but with a plan," empowering them to enjoy spontaneity while staying organized.
Roam delivered a streamlined experience that reimagines how people plan trips, from solo travelers to group adventurers. The app’s user-first features reduced planning friction, supported group collaboration, and made personalization accessible. Our final prototype reflected a thoughtful, adventure-ready platform that invites users to “Roam free, but with a plan," empowering them to enjoy spontaneity while staying organized.
Roam delivered a streamlined experience that reimagines how people plan trips, from solo travelers to group adventurers. The app’s user-first features reduced planning friction, supported group collaboration, and made personalization accessible. Our final prototype reflected a thoughtful, adventure-ready platform that invites users to “Roam free, but with a plan," empowering them to enjoy spontaneity while staying organized.
Roam delivered a streamlined experience that reimagines how people plan trips, from solo travelers to group adventurers. The app’s user-first features reduced planning friction, supported group collaboration, and made personalization accessible. Our final prototype reflected a thoughtful, adventure-ready platform that invites users to “Roam free, but with a plan," empowering them to enjoy spontaneity while staying organized.
