Snap & Clear Podcast
Brand Strategist
Brand Strategist
Brand Strategist
4 weeks
4 weeks
4 weeks
Brand, Web & Social Media Design
Brand, Web & Social Media Design
Brand, Web & Social Media Design
Snap & Clear is a podcast created to support former athletes navigating the emotional transition away from competitive sports. The show fosters honest dialogue around identity, mental health, and growth. I led the design of a visual identity that embodies the podcast’s mission to empower listeners moving from uncertainty to renewal.
Approach
I was inspired by brand's themes of personal growth and emotional transition. To reflect the emotional complexity of life after sports, I designed a brand that feels both clean and deeply personal.
A palette of green (renewal), yellow (optimism), and minimalist black (depth) creates a clean and empathetic tone.
I chose Unbounded and Inria Sans for their expressive yet modern qualities.
To make the brand relatable, I integrated hand-drawn scribbles that symbolize the nonlinear journey of healing. These human touches were intentional, resonating with the podcast’s mission and offering former athletes a sense of belonging.
Every design decision, from layout to tone, was crafted with the end listener in mind: someone seeking clarity, support, and reinvention.
I was inspired by brand's themes of personal growth and emotional transition. To reflect the emotional complexity of life after sports, I designed a brand that feels both clean and deeply personal.
A palette of green (renewal), yellow (optimism), and minimalist black (depth) creates a clean and empathetic tone.
I chose Unbounded and Inria Sans for their expressive yet modern qualities.
To make the brand relatable, I integrated hand-drawn scribbles that symbolize the nonlinear journey of healing. These human touches were intentional, resonating with the podcast’s mission and offering former athletes a sense of belonging.
Every design decision, from layout to tone, was crafted with the end listener in mind: someone seeking clarity, support, and reinvention.
I was inspired by brand's themes of personal growth and emotional transition. To reflect the emotional complexity of life after sports, I designed a brand that feels both clean and deeply personal.
A palette of green (renewal), yellow (optimism), and minimalist black (depth) creates a clean and empathetic tone.
I chose Unbounded and Inria Sans for their expressive yet modern qualities.
To make the brand relatable, I integrated hand-drawn scribbles that symbolize the nonlinear journey of healing. These human touches were intentional, resonating with the podcast’s mission and offering former athletes a sense of belonging.
Every design decision, from layout to tone, was crafted with the end listener in mind: someone seeking clarity, support, and reinvention.
I was inspired by brand's themes of personal growth and emotional transition. To reflect the emotional complexity of life after sports, I designed a brand that feels both clean and deeply personal.
A palette of green (renewal), yellow (optimism), and minimalist black (depth) creates a clean and empathetic tone.
I chose Unbounded and Inria Sans for their expressive yet modern qualities.
To make the brand relatable, I integrated hand-drawn scribbles that symbolize the nonlinear journey of healing. These human touches were intentional, resonating with the podcast’s mission and offering former athletes a sense of belonging.
Every design decision, from layout to tone, was crafted with the end listener in mind: someone seeking clarity, support, and reinvention.
I was inspired by brand's themes of personal growth and emotional transition. To reflect the emotional complexity of life after sports, I designed a brand that feels both clean and deeply personal.
A palette of green (renewal), yellow (optimism), and minimalist black (depth) creates a clean and empathetic tone.
I chose Unbounded and Inria Sans for their expressive yet modern qualities.
To make the brand relatable, I integrated hand-drawn scribbles that symbolize the nonlinear journey of healing. These human touches were intentional, resonating with the podcast’s mission and offering former athletes a sense of belonging.
Every design decision, from layout to tone, was crafted with the end listener in mind: someone seeking clarity, support, and reinvention.
Design Solutions
YouTube + LinkedIn Banners: Unified cross-platform visuals that introduce the brand with clarity and emotional resonance.
Logo System: A bold, modern wordmark paired with a simplified version for flexible use.
Favicon: Scaled for digital environments while maintaining brand clarity.
Typography System: Balances expressiveness and readability across formats.
Illustrative Touches: Hand-drawn elements reflect vulnerability and relatability.
YouTube + LinkedIn Banners: Unified cross-platform visuals that introduce the brand with clarity and emotional resonance.
Logo System: A bold, modern wordmark paired with a simplified version for flexible use.
Favicon: Scaled for digital environments while maintaining brand clarity.
Typography System: Balances expressiveness and readability across formats.
Illustrative Touches: Hand-drawn elements reflect vulnerability and relatability.
YouTube + LinkedIn Banners: Unified cross-platform visuals that introduce the brand with clarity and emotional resonance.
Logo System: A bold, modern wordmark paired with a simplified version for flexible use.
Favicon: Scaled for digital environments while maintaining brand clarity.
Typography System: Balances expressiveness and readability across formats.
Illustrative Touches: Hand-drawn elements reflect vulnerability and relatability.
YouTube + LinkedIn Banners: Unified cross-platform visuals that introduce the brand with clarity and emotional resonance.
Logo System: A bold, modern wordmark paired with a simplified version for flexible use.
Favicon: Scaled for digital environments while maintaining brand clarity.
Typography System: Balances expressiveness and readability across formats.
Illustrative Touches: Hand-drawn elements reflect vulnerability and relatability.
YouTube + LinkedIn Banners: Unified cross-platform visuals that introduce the brand with clarity and emotional resonance.
Logo System: A bold, modern wordmark paired with a simplified version for flexible use.
Favicon: Scaled for digital environments while maintaining brand clarity.
Typography System: Balances expressiveness and readability across formats.
Illustrative Touches: Hand-drawn elements reflect vulnerability and relatability.
CHALLENGES
The main challenge was translating the deeply personal narratives of the podcast hosts into a design system that felt both minimal and emotionally resonant.
Balancing simplicity with storytelling required multiple iterations and close collaboration to ensure the final outcome aligned with their vision and audience needs.
The main challenge was translating the deeply personal narratives of the podcast hosts into a design system that felt both minimal and emotionally resonant.
Balancing simplicity with storytelling required multiple iterations and close collaboration to ensure the final outcome aligned with their vision and audience needs.
The main challenge was translating the deeply personal narratives of the podcast hosts into a design system that felt both minimal and emotionally resonant.
Balancing simplicity with storytelling required multiple iterations and close collaboration to ensure the final outcome aligned with their vision and audience needs.
The main challenge was translating the deeply personal narratives of the podcast hosts into a design system that felt both minimal and emotionally resonant.
Balancing simplicity with storytelling required multiple iterations and close collaboration to ensure the final outcome aligned with their vision and audience needs.
The main challenge was translating the deeply personal narratives of the podcast hosts into a design system that felt both minimal and emotionally resonant.
Balancing simplicity with storytelling required multiple iterations and close collaboration to ensure the final outcome aligned with their vision and audience needs.
IMPACT
The final branding established a strong foundation for Snap & Clear’s launch, helping the podcast connect with its audience through a welcoming and relatable design presence. The cohesive identity supports listener trust, opens space for vulnerability, and reinforces the podcast’s message of resilience and new beginnings.
The final branding established a strong foundation for Snap & Clear’s launch, helping the podcast connect with its audience through a welcoming and relatable design presence. The cohesive identity supports listener trust, opens space for vulnerability, and reinforces the podcast’s message of resilience and new beginnings.
The final branding established a strong foundation for Snap & Clear’s launch, helping the podcast connect with its audience through a welcoming and relatable design presence. The cohesive identity supports listener trust, opens space for vulnerability, and reinforces the podcast’s message of resilience and new beginnings.
The final branding established a strong foundation for Snap & Clear’s launch, helping the podcast connect with its audience through a welcoming and relatable design presence. The cohesive identity supports listener trust, opens space for vulnerability, and reinforces the podcast’s message of resilience and new beginnings.
The final branding established a strong foundation for Snap & Clear’s launch, helping the podcast connect with its audience through a welcoming and relatable design presence. The cohesive identity supports listener trust, opens space for vulnerability, and reinforces the podcast’s message of resilience and new beginnings.
