Center Centre
Marketing Communications Fellow
Marketing Communications Fellow
Marketing Communications Fellow
6 months
6 months
6 months
Marketing, Communications & Branding
Marketing, Communications & Branding
Marketing, Communications & Branding
As the Marketing and Communications Fellow at Center Centre, I spearheaded strategic campaigns and daily operations to engage a global audience of 250,000+ UX professionals. My role bridged content creation, community management, and data-driven marketing, driving enrollment for courses, amplifying brand visibility, and streamlining workflows across 12+ social media accounts and email lists. By leveraging tools like Canva, Content Studio, DaVinci Resolve, and Notion, I ensured cohesive messaging while mentoring the next cohort of fellows to sustain organizational growth.
vision
I aimed to bridge the gap between technical UX content and engaging storytelling, transforming complex concepts into accessible, valuable resources. By implementing streamlined systems and data-driven strategies, I sought to create marketing workflows that were both scalable and deeply human,ensuring every email, social post, and campaign resonated with our global audience while maintaining the personal touch that sets Center Centre apart.
I aimed to bridge the gap between technical UX content and engaging storytelling, transforming complex concepts into accessible, valuable resources. By implementing streamlined systems and data-driven strategies, I sought to create marketing workflows that were both scalable and deeply human,ensuring every email, social post, and campaign resonated with our global audience while maintaining the personal touch that sets Center Centre apart.
I aimed to bridge the gap between technical UX content and engaging storytelling, transforming complex concepts into accessible, valuable resources. By implementing streamlined systems and data-driven strategies, I sought to create marketing workflows that were both scalable and deeply human,ensuring every email, social post, and campaign resonated with our global audience while maintaining the personal touch that sets Center Centre apart.
I aimed to bridge the gap between technical UX content and engaging storytelling, transforming complex concepts into accessible, valuable resources. By implementing streamlined systems and data-driven strategies, I sought to create marketing workflows that were both scalable and deeply human,ensuring every email, social post, and campaign resonated with our global audience while maintaining the personal touch that sets Center Centre apart.
I aimed to bridge the gap between technical UX content and engaging storytelling, transforming complex concepts into accessible, valuable resources. By implementing streamlined systems and data-driven strategies, I sought to create marketing workflows that were both scalable and deeply human,ensuring every email, social post, and campaign resonated with our global audience while maintaining the personal touch that sets Center Centre apart.
Process
Strategic Planning: Developed 4 distinct social media campaigns, adapting messaging for niche UX segments while maintaining brand consistency. Collaborated with the CEO to craft transformational language for major initiatives.
Execution & Collaboration: Managed end-to-end production: edited videos (DaVinci Resolve), coded responsive emails (50K+ subscribers), and designed brand kits for 9 programs. Led weekly editorial meetings to align campaigns with UX industry trends.
Documentation & Training: Reorganized Notion templates and Canva folders for efficiency, reducing asset retrieval time. Trained incoming fellows on CRM updates, social scheduling, and campaign replication.
Strategic Planning: Developed 4 distinct social media campaigns, adapting messaging for niche UX segments while maintaining brand consistency. Collaborated with the CEO to craft transformational language for major initiatives.
Execution & Collaboration: Managed end-to-end production: edited videos (DaVinci Resolve), coded responsive emails (50K+ subscribers), and designed brand kits for 9 programs. Led weekly editorial meetings to align campaigns with UX industry trends.
Documentation & Training: Reorganized Notion templates and Canva folders for efficiency, reducing asset retrieval time. Trained incoming fellows on CRM updates, social scheduling, and campaign replication.
Strategic Planning: Developed 4 distinct social media campaigns, adapting messaging for niche UX segments while maintaining brand consistency. Collaborated with the CEO to craft transformational language for major initiatives.
Execution & Collaboration: Managed end-to-end production: edited videos (DaVinci Resolve), coded responsive emails (50K+ subscribers), and designed brand kits for 9 programs. Led weekly editorial meetings to align campaigns with UX industry trends.
Documentation & Training: Reorganized Notion templates and Canva folders for efficiency, reducing asset retrieval time. Trained incoming fellows on CRM updates, social scheduling, and campaign replication.
Strategic Planning: Developed 4 distinct social media campaigns, adapting messaging for niche UX segments while maintaining brand consistency. Collaborated with the CEO to craft transformational language for major initiatives.
Execution & Collaboration: Managed end-to-end production: edited videos (DaVinci Resolve), coded responsive emails (50K+ subscribers), and designed brand kits for 9 programs. Led weekly editorial meetings to align campaigns with UX industry trends.
Documentation & Training: Reorganized Notion templates and Canva folders for efficiency, reducing asset retrieval time. Trained incoming fellows on CRM updates, social scheduling, and campaign replication.
Strategic Planning: Developed 4 distinct social media campaigns, adapting messaging for niche UX segments while maintaining brand consistency. Collaborated with the CEO to craft transformational language for major initiatives.
Execution & Collaboration: Managed end-to-end production: edited videos (DaVinci Resolve), coded responsive emails (50K+ subscribers), and designed brand kits for 9 programs. Led weekly editorial meetings to align campaigns with UX industry trends.
Documentation & Training: Reorganized Notion templates and Canva folders for efficiency, reducing asset retrieval time. Trained incoming fellows on CRM updates, social scheduling, and campaign replication.
features
Campaign Management: Launched targeted email/Social media sequences, increasing course enrollment. Curated UX job boards and resources, boosting community engagement.
Content Systems: Standardized design templates (Canva) and video editing processes, cutting production time by 30%. Created checklists for QA (grammar, branding, accessibility) across 280K+ follower accounts.
Community Building: Moderated live UX discussions, curated Q&A sessions, and provided high-touch attendee support. Tracked CRM data to personalize outreach and track lead potential.
Campaign Management: Launched targeted email/Social media sequences, increasing course enrollment. Curated UX job boards and resources, boosting community engagement.
Content Systems: Standardized design templates (Canva) and video editing processes, cutting production time by 30%. Created checklists for QA (grammar, branding, accessibility) across 280K+ follower accounts.
Community Building: Moderated live UX discussions, curated Q&A sessions, and provided high-touch attendee support. Tracked CRM data to personalize outreach and track lead potential.
Campaign Management: Launched targeted email/Social media sequences, increasing course enrollment. Curated UX job boards and resources, boosting community engagement.
Content Systems: Standardized design templates (Canva) and video editing processes, cutting production time by 30%. Created checklists for QA (grammar, branding, accessibility) across 280K+ follower accounts.
Community Building: Moderated live UX discussions, curated Q&A sessions, and provided high-touch attendee support. Tracked CRM data to personalize outreach and track lead potential.
Campaign Management: Launched targeted email/Social media sequences, increasing course enrollment. Curated UX job boards and resources, boosting community engagement.
Content Systems: Standardized design templates (Canva) and video editing processes, cutting production time by 30%. Created checklists for QA (grammar, branding, accessibility) across 280K+ follower accounts.
Community Building: Moderated live UX discussions, curated Q&A sessions, and provided high-touch attendee support. Tracked CRM data to personalize outreach and track lead potential.
Campaign Management: Launched targeted email/Social media sequences, increasing course enrollment. Curated UX job boards and resources, boosting community engagement.
Content Systems: Standardized design templates (Canva) and video editing processes, cutting production time by 30%. Created checklists for QA (grammar, branding, accessibility) across 280K+ follower accounts.
Community Building: Moderated live UX discussions, curated Q&A sessions, and provided high-touch attendee support. Tracked CRM data to personalize outreach and track lead potential.
CHALLENGES
Scale vs. Personalization: Balancing consistent branding across 12+ accounts while tailoring content for global UX niches (Europe, Africa, Asia).
Solution: Developed voice/tone guidelines and reusable content libraries.
Workflow Bottlenecks: Disorganized assets slowed production.
Solution: Restructured Canva/Notion systems with starred folders and templated checklists.
Transition Management: Ensuring knowledge transfer between fellow cohorts.
Solution: Documented processes (e.g., video editing, CRM updates) and led hands-on training.
Scale vs. Personalization: Balancing consistent branding across 12+ accounts while tailoring content for global UX niches (Europe, Africa, Asia).
Solution: Developed voice/tone guidelines and reusable content libraries.
Workflow Bottlenecks: Disorganized assets slowed production.
Solution: Restructured Canva/Notion systems with starred folders and templated checklists.
Transition Management: Ensuring knowledge transfer between fellow cohorts.
Solution: Documented processes (e.g., video editing, CRM updates) and led hands-on training.
Scale vs. Personalization: Balancing consistent branding across 12+ accounts while tailoring content for global UX niches (Europe, Africa, Asia).
Solution: Developed voice/tone guidelines and reusable content libraries.
Workflow Bottlenecks: Disorganized assets slowed production.
Solution: Restructured Canva/Notion systems with starred folders and templated checklists.
Transition Management: Ensuring knowledge transfer between fellow cohorts.
Solution: Documented processes (e.g., video editing, CRM updates) and led hands-on training.
Scale vs. Personalization: Balancing consistent branding across 12+ accounts while tailoring content for global UX niches (Europe, Africa, Asia).
Solution: Developed voice/tone guidelines and reusable content libraries.
Workflow Bottlenecks: Disorganized assets slowed production.
Solution: Restructured Canva/Notion systems with starred folders and templated checklists.
Transition Management: Ensuring knowledge transfer between fellow cohorts.
Solution: Documented processes (e.g., video editing, CRM updates) and led hands-on training.
Scale vs. Personalization: Balancing consistent branding across 12+ accounts while tailoring content for global UX niches (Europe, Africa, Asia).
Solution: Developed voice/tone guidelines and reusable content libraries.
Workflow Bottlenecks: Disorganized assets slowed production.
Solution: Restructured Canva/Notion systems with starred folders and templated checklists.
Transition Management: Ensuring knowledge transfer between fellow cohorts.
Solution: Documented processes (e.g., video editing, CRM updates) and led hands-on training.
user-centric design
Audience Insights: Researched UX professionals’ pain points (e.g., need for actionable career resources) to shape campaigns.
Feedback Loops: Monitored engagement metrics, pivoting strategies to optimize reach (e.g., adjusted posting times for global time zones).
Accessibility: Ensured all videos, emails, and graphics met WCAG standards.
Audience Insights: Researched UX professionals’ pain points (e.g., need for actionable career resources) to shape campaigns.
Feedback Loops: Monitored engagement metrics, pivoting strategies to optimize reach (e.g., adjusted posting times for global time zones).
Accessibility: Ensured all videos, emails, and graphics met WCAG standards.
Audience Insights: Researched UX professionals’ pain points (e.g., need for actionable career resources) to shape campaigns.
Feedback Loops: Monitored engagement metrics, pivoting strategies to optimize reach (e.g., adjusted posting times for global time zones).
Accessibility: Ensured all videos, emails, and graphics met WCAG standards.
Audience Insights: Researched UX professionals’ pain points (e.g., need for actionable career resources) to shape campaigns.
Feedback Loops: Monitored engagement metrics, pivoting strategies to optimize reach (e.g., adjusted posting times for global time zones).
Accessibility: Ensured all videos, emails, and graphics met WCAG standards.
Audience Insights: Researched UX professionals’ pain points (e.g., need for actionable career resources) to shape campaigns.
Feedback Loops: Monitored engagement metrics, pivoting strategies to optimize reach (e.g., adjusted posting times for global time zones).
Accessibility: Ensured all videos, emails, and graphics met WCAG standards.
Meeting User NEeds
Education: Delivered bite-sized UX tips via LinkedIn and newsletters.
Community: Facilitated live sessions with 49,000+ members, offering direct access to industry leaders.
Convenience: Streamlined access to course recordings with edited videos, transcripts, and title graphics.
Education: Delivered bite-sized UX tips via LinkedIn and newsletters.
Community: Facilitated live sessions with 49,000+ members, offering direct access to industry leaders.
Convenience: Streamlined access to course recordings with edited videos, transcripts, and title graphics.
Education: Delivered bite-sized UX tips via LinkedIn and newsletters.
Community: Facilitated live sessions with 49,000+ members, offering direct access to industry leaders.
Convenience: Streamlined access to course recordings with edited videos, transcripts, and title graphics.
Education: Delivered bite-sized UX tips via LinkedIn and newsletters.
Community: Facilitated live sessions with 49,000+ members, offering direct access to industry leaders.
Convenience: Streamlined access to course recordings with edited videos, transcripts, and title graphics.
Education: Delivered bite-sized UX tips via LinkedIn and newsletters.
Community: Facilitated live sessions with 49,000+ members, offering direct access to industry leaders.
Convenience: Streamlined access to course recordings with edited videos, transcripts, and title graphics.
outcome
Through targeted campaigns and optimized processes, I successfully launched and managed four distinct social media campaigns, each tailored to niche segments of our audience while maintaining unified branding. By reorganizing Notion templates and Canva folders, I reduced asset retrieval time by 30%, enabling faster turnaround for time-sensitive projects. Additionally, I documented and trained incoming fellows on CRM management, campaign replication, and content systems, leaving a sustainable framework for future marketing success. These efforts not only elevated Center Centre’s visibility but also strengthened its reputation as a leader in UX professional development.
Through targeted campaigns and optimized processes, I successfully launched and managed four distinct social media campaigns, each tailored to niche segments of our audience while maintaining unified branding. By reorganizing Notion templates and Canva folders, I reduced asset retrieval time by 30%, enabling faster turnaround for time-sensitive projects. Additionally, I documented and trained incoming fellows on CRM management, campaign replication, and content systems, leaving a sustainable framework for future marketing success. These efforts not only elevated Center Centre’s visibility but also strengthened its reputation as a leader in UX professional development.
Through targeted campaigns and optimized processes, I successfully launched and managed four distinct social media campaigns, each tailored to niche segments of our audience while maintaining unified branding. By reorganizing Notion templates and Canva folders, I reduced asset retrieval time by 30%, enabling faster turnaround for time-sensitive projects. Additionally, I documented and trained incoming fellows on CRM management, campaign replication, and content systems, leaving a sustainable framework for future marketing success. These efforts not only elevated Center Centre’s visibility but also strengthened its reputation as a leader in UX professional development.
Through targeted campaigns and optimized processes, I successfully launched and managed four distinct social media campaigns, each tailored to niche segments of our audience while maintaining unified branding. By reorganizing Notion templates and Canva folders, I reduced asset retrieval time by 30%, enabling faster turnaround for time-sensitive projects. Additionally, I documented and trained incoming fellows on CRM management, campaign replication, and content systems, leaving a sustainable framework for future marketing success. These efforts not only elevated Center Centre’s visibility but also strengthened its reputation as a leader in UX professional development.
Through targeted campaigns and optimized processes, I successfully launched and managed four distinct social media campaigns, each tailored to niche segments of our audience while maintaining unified branding. By reorganizing Notion templates and Canva folders, I reduced asset retrieval time by 30%, enabling faster turnaround for time-sensitive projects. Additionally, I documented and trained incoming fellows on CRM management, campaign replication, and content systems, leaving a sustainable framework for future marketing success. These efforts not only elevated Center Centre’s visibility but also strengthened its reputation as a leader in UX professional development.
