Center Centre
MARKETING COMM. FELLOW
MARKETING COMM. FELLOW
MARKETING COMM. FELLOW
6 months
6 months
6 months
Marketing, Communications & Branding
Marketing, Communications & Branding
Marketing, Communications & Branding
As the Marketing and Communications Fellow at Center Centre, I spearheaded strategic campaigns and supported daily operations to engage a global audience of over 250,000 UX professionals. My role bridged content creation, community management, and data-driven marketing, driving course enrollment, amplifying brand visibility, and streamlining workflows across 12+ social media accounts and email lists. By leveraging tools like Canva, Content Studio, DaVinci Resolve, and Notion, I ensured cohesive messaging while mentoring the next cohort of fellows to sustain organizational growth.
Approach
My goal was to bridge the gap between technical UX content and accessible storytelling. I implemented scalable, human-centered systems to deliver campaigns that resonated with a global audience.
My goal was to bridge the gap between technical UX content and accessible storytelling. I implemented scalable, human-centered systems to deliver campaigns that resonated with a global audience. Every email, video, and social post was rooted in the real-world needs of UX professionals, from career development to community support, delivering value while maintaining Center Centre’s personal and conversational tone.
My goal was to bridge the gap between technical UX content and accessible storytelling. I implemented scalable, human-centered systems to deliver campaigns that resonated with a global audience.
My goal was to bridge the gap between technical UX content and accessible storytelling. I implemented scalable, human-centered systems to deliver campaigns that resonated with a global audience. Every email, video, and social post was rooted in the real-world needs of UX professionals, from career development to community support, delivering value while maintaining Center Centre’s personal and conversational tone.
My goal was to bridge the gap between technical UX content and accessible storytelling. I implemented scalable, human-centered systems to deliver campaigns that resonated with a global audience.
My goal was to bridge the gap between technical UX content and accessible storytelling. I implemented scalable, human-centered systems to deliver campaigns that resonated with a global audience. Every email, video, and social post was rooted in the real-world needs of UX professionals, from career development to community support, delivering value while maintaining Center Centre’s personal and conversational tone.
My goal was to bridge the gap between technical UX content and accessible storytelling. I implemented scalable, human-centered systems to deliver campaigns that resonated with a global audience.
My goal was to bridge the gap between technical UX content and accessible storytelling. I implemented scalable, human-centered systems to deliver campaigns that resonated with a global audience. Every email, video, and social post was rooted in the real-world needs of UX professionals, from career development to community support, delivering value while maintaining Center Centre’s personal and conversational tone.
My goal was to bridge the gap between technical UX content and accessible storytelling. I implemented scalable, human-centered systems to deliver campaigns that resonated with a global audience.
My goal was to bridge the gap between technical UX content and accessible storytelling. I implemented scalable, human-centered systems to deliver campaigns that resonated with a global audience. Every email, video, and social post was rooted in the real-world needs of UX professionals, from career development to community support, delivering value while maintaining Center Centre’s personal and conversational tone.
PROCESS
Strategic Planning: I developed four distinct social campaigns tailored to niche UX segments while maintaining brand consistency. Collaborated directly with the CEO to craft transformational messaging for flagship initiatives.
Execution & Collaboration: Led end-to-end production of marketing materials—editing videos in DaVinci Resolve, coding responsive emails for 50K+ subscribers, and designing branded kits for nine programs. I also led weekly editorial meetings to align messaging with current UX trends.
Documentation & Training: Restructured Notion and Canva systems, reducing asset retrieval time and streamlining workflows. Documented processes and trained incoming fellows on campaign replication, CRM systems, and content QA.
Strategic Planning: I developed four distinct social campaigns tailored to niche UX segments while maintaining brand consistency. Collaborated directly with the CEO to craft transformational messaging for flagship initiatives.
Execution & Collaboration: Led end-to-end production of marketing materials—editing videos in DaVinci Resolve, coding responsive emails for 50K+ subscribers, and designing branded kits for nine programs. I also led weekly editorial meetings to align messaging with current UX trends.
Documentation & Training: Restructured Notion and Canva systems, reducing asset retrieval time and streamlining workflows. Documented processes and trained incoming fellows on campaign replication, CRM systems, and content QA.
Strategic Planning: I developed four distinct social campaigns tailored to niche UX segments while maintaining brand consistency. Collaborated directly with the CEO to craft transformational messaging for flagship initiatives.
Execution & Collaboration: Led end-to-end production of marketing materials—editing videos in DaVinci Resolve, coding responsive emails for 50K+ subscribers, and designing branded kits for nine programs. I also led weekly editorial meetings to align messaging with current UX trends.
Documentation & Training: Restructured Notion and Canva systems, reducing asset retrieval time and streamlining workflows. Documented processes and trained incoming fellows on campaign replication, CRM systems, and content QA.
Strategic Planning: I developed four distinct social campaigns tailored to niche UX segments while maintaining brand consistency. Collaborated directly with the CEO to craft transformational messaging for flagship initiatives.
Execution & Collaboration: Led end-to-end production of marketing materials—editing videos in DaVinci Resolve, coding responsive emails for 50K+ subscribers, and designing branded kits for nine programs. I also led weekly editorial meetings to align messaging with current UX trends.
Documentation & Training: Restructured Notion and Canva systems, reducing asset retrieval time and streamlining workflows. Documented processes and trained incoming fellows on campaign replication, CRM systems, and content QA.
Strategic Planning: I developed four distinct social campaigns tailored to niche UX segments while maintaining brand consistency. Collaborated directly with the CEO to craft transformational messaging for flagship initiatives.
Execution & Collaboration: Led end-to-end production of marketing materials—editing videos in DaVinci Resolve, coding responsive emails for 50K+ subscribers, and designing branded kits for nine programs. I also led weekly editorial meetings to align messaging with current UX trends.
Documentation & Training: Restructured Notion and Canva systems, reducing asset retrieval time and streamlining workflows. Documented processes and trained incoming fellows on campaign replication, CRM systems, and content QA.
Design Solutions
Campaign Management: Launched targeted email/social sequences that increased UX course enrollment. Curated UX job boards and tools that boosted long-term community engagement.
Content Systems: Built and standardized Canva templates and video workflows, reducing production time by 30%. Implemented checklists to maintain branding, grammar, and accessibility across accounts.
Community Building: Facilitated live UX discussions, hosted Q&A sessions, and provided high-touch support for 49K+ members. Leveraged CRM data to personalize outreach and track lead performance.
User-Focused Strategy: Researched UX professionals’ pain points (e.g., career clarity, resource overload) to shape relevant, timely campaigns. Prioritized accessibility (WCAG compliance), global scheduling, and user feedback in content pivots.
Campaign Management: Launched targeted email/social sequences that increased UX course enrollment. Curated UX job boards and tools that boosted long-term community engagement.
Content Systems: Built and standardized Canva templates and video workflows, reducing production time by 30%. Implemented checklists to maintain branding, grammar, and accessibility across accounts.
Community Building: Facilitated live UX discussions, hosted Q&A sessions, and provided high-touch support for 49K+ members. Leveraged CRM data to personalize outreach and track lead performance.
User-Focused Strategy: Researched UX professionals’ pain points (e.g., career clarity, resource overload) to shape relevant, timely campaigns. Prioritized accessibility (WCAG compliance), global scheduling, and user feedback in content pivots.
Campaign Management: Launched targeted email/social sequences that increased UX course enrollment. Curated UX job boards and tools that boosted long-term community engagement.
Content Systems: Built and standardized Canva templates and video workflows, reducing production time by 30%. Implemented checklists to maintain branding, grammar, and accessibility across accounts.
Community Building: Facilitated live UX discussions, hosted Q&A sessions, and provided high-touch support for 49K+ members. Leveraged CRM data to personalize outreach and track lead performance.
User-Focused Strategy: Researched UX professionals’ pain points (e.g., career clarity, resource overload) to shape relevant, timely campaigns. Prioritized accessibility (WCAG compliance), global scheduling, and user feedback in content pivots.
Campaign Management: Launched targeted email/social sequences that increased UX course enrollment. Curated UX job boards and tools that boosted long-term community engagement.
Content Systems: Built and standardized Canva templates and video workflows, reducing production time by 30%. Implemented checklists to maintain branding, grammar, and accessibility across accounts.
Community Building: Facilitated live UX discussions, hosted Q&A sessions, and provided high-touch support for 49K+ members. Leveraged CRM data to personalize outreach and track lead performance.
User-Focused Strategy: Researched UX professionals’ pain points (e.g., career clarity, resource overload) to shape relevant, timely campaigns. Prioritized accessibility (WCAG compliance), global scheduling, and user feedback in content pivots.
Campaign Management: Launched targeted email/social sequences that increased UX course enrollment. Curated UX job boards and tools that boosted long-term community engagement.
Content Systems: Built and standardized Canva templates and video workflows, reducing production time by 30%. Implemented checklists to maintain branding, grammar, and accessibility across accounts.
Community Building: Facilitated live UX discussions, hosted Q&A sessions, and provided high-touch support for 49K+ members. Leveraged CRM data to personalize outreach and track lead performance.
User-Focused Strategy: Researched UX professionals’ pain points (e.g., career clarity, resource overload) to shape relevant, timely campaigns. Prioritized accessibility (WCAG compliance), global scheduling, and user feedback in content pivots.
CHALLENGES
Scale vs. Personalization: Maintaining cohesive branding across 12+ platforms while targeting global UX segments (Europe, Africa, Asia).
Solution: Developed tone/voice guidelines and built reusable content libraries to localize messaging without losing consistency.
Workflow Bottlenecks: Disorganized design assets were slowing production.
Solution: Restructured Canva/Notion systems using starred folders, categories, and templated checklists.
Transition Management: Fellow cohorts rotated annually, risking loss of knowledge.
Solution: Documented repeatable processes (video editing, CRM workflows, QA), and led hands-on fellow onboarding and training.
Scale vs. Personalization: Maintaining cohesive branding across 12+ platforms while targeting global UX segments (Europe, Africa, Asia).
Solution: Developed tone/voice guidelines and built reusable content libraries to localize messaging without losing consistency.
Workflow Bottlenecks: Disorganized design assets were slowing production.
Solution: Restructured Canva/Notion systems using starred folders, categories, and templated checklists.
Transition Management: Fellow cohorts rotated annually, risking loss of knowledge.
Solution: Documented repeatable processes (video editing, CRM workflows, QA), and led hands-on fellow onboarding and training.
Scale vs. Personalization: Maintaining cohesive branding across 12+ platforms while targeting global UX segments (Europe, Africa, Asia).
Solution: Developed tone/voice guidelines and built reusable content libraries to localize messaging without losing consistency.
Workflow Bottlenecks: Disorganized design assets were slowing production.
Solution: Restructured Canva/Notion systems using starred folders, categories, and templated checklists.
Transition Management: Fellow cohorts rotated annually, risking loss of knowledge.
Solution: Documented repeatable processes (video editing, CRM workflows, QA), and led hands-on fellow onboarding and training.
Scale vs. Personalization: Maintaining cohesive branding across 12+ platforms while targeting global UX segments (Europe, Africa, Asia).
Solution: Developed tone/voice guidelines and built reusable content libraries to localize messaging without losing consistency.
Workflow Bottlenecks: Disorganized design assets were slowing production.
Solution: Restructured Canva/Notion systems using starred folders, categories, and templated checklists.
Transition Management: Fellow cohorts rotated annually, risking loss of knowledge.
Solution: Documented repeatable processes (video editing, CRM workflows, QA), and led hands-on fellow onboarding and training.
Scale vs. Personalization: Maintaining cohesive branding across 12+ platforms while targeting global UX segments (Europe, Africa, Asia).
Solution: Developed tone/voice guidelines and built reusable content libraries to localize messaging without losing consistency.
Workflow Bottlenecks: Disorganized design assets were slowing production.
Solution: Restructured Canva/Notion systems using starred folders, categories, and templated checklists.
Transition Management: Fellow cohorts rotated annually, risking loss of knowledge.
Solution: Documented repeatable processes (video editing, CRM workflows, QA), and led hands-on fellow onboarding and training.
IMPACT
By launching targeted campaigns and streamlining our internal systems, I accelerated course enrollment and boosted brand engagement. My design systems cut production time by 30% and enabled quicker turnarounds on time-sensitive content. I also mentored and trained new fellows, leaving behind a sustainable content marketing framework. These efforts positioned Center Centre as a trusted leader in UX education, amplifying its reach across 250K+ global professionals.
By launching targeted campaigns and streamlining our internal systems, I accelerated course enrollment and boosted brand engagement. My design systems cut production time by 30% and enabled quicker turnarounds on time-sensitive content. I also mentored and trained new fellows, leaving behind a sustainable content marketing framework. These efforts positioned Center Centre as a trusted leader in UX education, amplifying its reach across 250K+ global professionals.
By launching targeted campaigns and streamlining our internal systems, I accelerated course enrollment and boosted brand engagement. My design systems cut production time by 30% and enabled quicker turnarounds on time-sensitive content. I also mentored and trained new fellows, leaving behind a sustainable content marketing framework. These efforts positioned Center Centre as a trusted leader in UX education, amplifying its reach across 250K+ global professionals.
By launching targeted campaigns and streamlining our internal systems, I accelerated course enrollment and boosted brand engagement. My design systems cut production time by 30% and enabled quicker turnarounds on time-sensitive content. I also mentored and trained new fellows, leaving behind a sustainable content marketing framework. These efforts positioned Center Centre as a trusted leader in UX education, amplifying its reach across 250K+ global professionals.
By launching targeted campaigns and streamlining our internal systems, I accelerated course enrollment and boosted brand engagement. My design systems cut production time by 30% and enabled quicker turnarounds on time-sensitive content. I also mentored and trained new fellows, leaving behind a sustainable content marketing framework. These efforts positioned Center Centre as a trusted leader in UX education, amplifying its reach across 250K+ global professionals.
