UT Football Content
Photographer & Content Designer
Photographer & Content Designer
Photographer & Content Designer
3 years
3 years
3 years
Social Media & Photography
Social Media & Photography
Social Media & Photography
As a creative intern for the University of Tennessee Football Team, I supported the program’s digital presence (Instagram, X) through strategic graphic design, photography, and campaign development. My work spanned recruiting efforts, social media content creation, and promotional materials, strengthening the brand and engaging fans across multiple platforms.
PROCESS
I collaborated closely with the football content team to deliver fast-turnaround visuals under tight deadlines, while maintaining brand consistency and storytelling impact.
I utilized Adobe Creative Suite to craft graphics and photography that captured the energy of Tennessee football and aligned with the team’s storytelling goals.
I also optimized internal workflows by improving the digital asset management system, helping the team move faster and more efficiently.
I collaborated closely with the football content team to deliver fast-turnaround visuals under tight deadlines, while maintaining brand consistency and storytelling impact.
I utilized Adobe Creative Suite to craft graphics and photography that captured the energy of Tennessee football and aligned with the team’s storytelling goals.
I also optimized internal workflows by improving the digital asset management system, helping the team move faster and more efficiently.
I collaborated closely with the football content team to deliver fast-turnaround visuals under tight deadlines, while maintaining brand consistency and storytelling impact.
I utilized Adobe Creative Suite to craft graphics and photography that captured the energy of Tennessee football and aligned with the team’s storytelling goals.
I also optimized internal workflows by improving the digital asset management system, helping the team move faster and more efficiently.
I collaborated closely with the football content team to deliver fast-turnaround visuals under tight deadlines, while maintaining brand consistency and storytelling impact.
I utilized Adobe Creative Suite to craft graphics and photography that captured the energy of Tennessee football and aligned with the team’s storytelling goals.
I also optimized internal workflows by improving the digital asset management system, helping the team move faster and more efficiently.
I collaborated closely with the football content team to deliver fast-turnaround visuals under tight deadlines, while maintaining brand consistency and storytelling impact.
I utilized Adobe Creative Suite to craft graphics and photography that captured the energy of Tennessee football and aligned with the team’s storytelling goals.
I also optimized internal workflows by improving the digital asset management system, helping the team move faster and more efficiently.
Design Solutions
Recruiting: Designed and photographed targeted assets that contributed to football commitments and social engagement.
Visual Volume: Produced graphics and thousands of photos, increasing visibility and fan interaction.
Digital Asset Optimization: Streamlined content storage and retrieval, reducing search time.
Brand Cohesion: Ensured every visual aligned with UT’s identity standards across all platforms.
Tool Proficiency: Leveraged Adobe Creative Cloud to create professional assets for Instagram, Twitter, and print.
Collaborative Storytelling: Partnered with teammates to translate the excitement of game day and recruiting milestones into design.
Recruiting: Designed and photographed targeted assets that contributed to football commitments and social engagement.
Visual Volume: Produced graphics and thousands of photos, increasing visibility and fan interaction.
Digital Asset Optimization: Streamlined content storage and retrieval, reducing search time.
Brand Cohesion: Ensured every visual aligned with UT’s identity standards across all platforms.
Tool Proficiency: Leveraged Adobe Creative Cloud to create professional assets for Instagram, Twitter, and print.
Collaborative Storytelling: Partnered with teammates to translate the excitement of game day and recruiting milestones into design.
Recruiting: Designed and photographed targeted assets that contributed to football commitments and social engagement.
Visual Volume: Produced graphics and thousands of photos, increasing visibility and fan interaction.
Digital Asset Optimization: Streamlined content storage and retrieval, reducing search time.
Brand Cohesion: Ensured every visual aligned with UT’s identity standards across all platforms.
Tool Proficiency: Leveraged Adobe Creative Cloud to create professional assets for Instagram, Twitter, and print.
Collaborative Storytelling: Partnered with teammates to translate the excitement of game day and recruiting milestones into design.
Recruiting: Designed and photographed targeted assets that contributed to football commitments and social engagement.
Visual Volume: Produced graphics and thousands of photos, increasing visibility and fan interaction.
Digital Asset Optimization: Streamlined content storage and retrieval, reducing search time.
Brand Cohesion: Ensured every visual aligned with UT’s identity standards across all platforms.
Tool Proficiency: Leveraged Adobe Creative Cloud to create professional assets for Instagram, Twitter, and print.
Collaborative Storytelling: Partnered with teammates to translate the excitement of game day and recruiting milestones into design.
Recruiting: Designed and photographed targeted assets that contributed to football commitments and social engagement.
Visual Volume: Produced graphics and thousands of photos, increasing visibility and fan interaction.
Digital Asset Optimization: Streamlined content storage and retrieval, reducing search time.
Brand Cohesion: Ensured every visual aligned with UT’s identity standards across all platforms.
Tool Proficiency: Leveraged Adobe Creative Cloud to create professional assets for Instagram, Twitter, and print.
Collaborative Storytelling: Partnered with teammates to translate the excitement of game day and recruiting milestones into design.
CHALLENGES
Working in a high-pressure, fast-paced sports environment required me to deliver polished content under tight deadlines consistently.
Maintaining brand consistency across diverse content types, while keeping visuals fresh and engaging, was a key challenge.
I also needed to ensure the designs spoke to a broad and passionate fan base while aligning with the team’s internal goals.
Working in a high-pressure, fast-paced sports environment required me to deliver polished content under tight deadlines consistently.
Maintaining brand consistency across diverse content types, while keeping visuals fresh and engaging, was a key challenge.
I also needed to ensure the designs spoke to a broad and passionate fan base while aligning with the team’s internal goals.
Working in a high-pressure, fast-paced sports environment required me to deliver polished content under tight deadlines consistently.
Maintaining brand consistency across diverse content types, while keeping visuals fresh and engaging, was a key challenge.
I also needed to ensure the designs spoke to a broad and passionate fan base while aligning with the team’s internal goals.
Working in a high-pressure, fast-paced sports environment required me to deliver polished content under tight deadlines consistently.
Maintaining brand consistency across diverse content types, while keeping visuals fresh and engaging, was a key challenge.
I also needed to ensure the designs spoke to a broad and passionate fan base while aligning with the team’s internal goals.
Working in a high-pressure, fast-paced sports environment required me to deliver polished content under tight deadlines consistently.
Maintaining brand consistency across diverse content types, while keeping visuals fresh and engaging, was a key challenge.
I also needed to ensure the designs spoke to a broad and passionate fan base while aligning with the team’s internal goals.
IMPACT
My work directly supported the team’s recruitment and digital growth efforts. The visuals I created helped boost commitments and strengthen fan engagement, while the improvements I made to the asset system enhanced the team’s internal processes.
This experience sharpened my skills in rapid design production, cross-functional collaboration, and strategic visual communication.
My work directly supported the team’s recruitment and digital growth efforts. The visuals I created helped boost commitments and strengthen fan engagement, while the improvements I made to the asset system enhanced the team’s internal processes.
This experience sharpened my skills in rapid design production, cross-functional collaboration, and strategic visual communication.
My work directly supported the team’s recruitment and digital growth efforts. The visuals I created helped boost commitments and strengthen fan engagement, while the improvements I made to the asset system enhanced the team’s internal processes.
This experience sharpened my skills in rapid design production, cross-functional collaboration, and strategic visual communication.
My work directly supported the team’s recruitment and digital growth efforts. The visuals I created helped boost commitments and strengthen fan engagement, while the improvements I made to the asset system enhanced the team’s internal processes.
This experience sharpened my skills in rapid design production, cross-functional collaboration, and strategic visual communication.
My work directly supported the team’s recruitment and digital growth efforts. The visuals I created helped boost commitments and strengthen fan engagement, while the improvements I made to the asset system enhanced the team’s internal processes.
This experience sharpened my skills in rapid design production, cross-functional collaboration, and strategic visual communication.
