Objectives

  • Enrollment Growth: Drive enrollment growth for UX educational programs by delivering targeted, scalable marketing campaigns.


  • Global Audience Engagement: Engage a global audience of 250,000+ UX professionals with relevant and human-centered content.


  • Brand Messaging Alignment: Unify brand messaging across 5+ social and email channels with consistent tone and design.


  • Workflow Efficiency: Improve workflow efficiency to support rapid content production and campaign iteration.

Challenges

Tailoring content on over a dozen social and communication platforms posed significant challenges.

  • Consistency Across Platforms: Managing brand consistency and personalization while targeting diverse, international UX audiences.


  • Complex Workflow Management: Handling complex content workflows with rotating team members, requiring clear documentation and training.


  • Balancing Technical & Storytelling Needs: Balancing technical UX educational content with accessible storytelling to maximize reach and relevance.

Approach

  • Strategic Campaign Planning: Designed and launched four specialized social media campaigns aligned with audience segments, collaborating closely with the CEO on messaging.


  • End-to-End Content Production: Produced branded marketing assets, edited video content, wrote emails for 50K+ subscribers, and crafted program-specific design kits.


  • Workflow Optimization & Documentation: Restructured Canva and Notion systems for asset management, reducing retrieval times and documenting repeatable processes.


  • Community Engagement: Facilitated live discussions, Q&As, and
    CRM-driven personalized outreach to foster loyalty among 55K+
    community members.

Outcome

The campaigns and systems I managed delivered tangible benefits.

  • Enrollment Growth: Increased course enrollment through targeted email and social sequences.


  • Higher Engagement: Boosted long-term engagement with curated UX job boards and resource sharing.


  • Production Efficiency: Cut content production time by 30% through standardized templates and workflows.


  • Brand Voice Consistency: Strengthened brand voice consistency with tone guidelines and QA checklists.


  • Knowledge Continuity: Provided foundational training for new fellows, ensuring knowledge continuity.

impact

This fellowship deepened my expertise in cross-channel marketing, collaborative content creation, and team operational efficiency within a dynamic and professional educational context.

By merging data-driven marketing with human-centered communication, I helped position Center Centre as a leader in UX education, delivering measurable growth and sustained community impact.

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BRAND IDENTITY AND B2B/COM. GROWTH.

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