Objectives
- Enrollment Growth: Drive enrollment growth for UX educational programs by delivering targeted, scalable marketing campaigns. 
- Global Audience Engagement: Engage a global audience of 250,000+ UX professionals with relevant and human-centered content. 
- Brand Messaging Alignment: Unify brand messaging across 5+ social and email channels with consistent tone and design. 
- Workflow Efficiency: Improve workflow efficiency to support rapid content production and campaign iteration. 
Challenges
Tailoring content on over a dozen social and communication platforms posed significant challenges.
- Consistency Across Platforms: Managing brand consistency and personalization while targeting diverse, international UX audiences. 
- Complex Workflow Management: Handling complex content workflows with rotating team members, requiring clear documentation and training. 
- Balancing Technical & Storytelling Needs: Balancing technical UX educational content with accessible storytelling to maximize reach and relevance. 








