Objectives

  • Enrollment Growth: Drive enrollment growth for UX educational programs by delivering targeted, scalable marketing campaigns and communicating each program’s brand with benefit-led storytelling.


  • Global Audience Activation: Engage a global audience of 250,000+ UX professionals with targeted content across multiple segments.


  • Brand Messaging Alignment: Unify brand messaging across 5+ social and email channels with consistent tone and design.


  • Workflow Efficiency: Improve workflow to boost content production and campaign testing, and maintain consistent tone and structure across platforms, while optimizing open rates, clicks, and conversions.

Challenges

Tailoring social and email content for multiple UX programs and audiences required precision, creativity, and strategic segmentation.

  • Consistency Across Platforms: Managing brand consistency and personalization while targeting diverse, international UX audiences.


  • Complex Workflow Management: Handling complex content workflows with rotating team members, requiring clear documentation and training.


  • Balancing Technical & Storytelling Needs: Balancing technical UX educational content with accessible storytelling to maximize reach and relevance.

Approach

  • Strategic Campaign Planning: Designed and launched four specialized social media campaigns aligned with audience segments, collaborating closely with the CEO on messaging.


  • End-to-End Content Production: Produced branded marketing assets, edited video content, wrote emails for 50,000+ subscribers, and crafted program-specific design kits.

    • Elevate Your Leadership With a UX Vision That Delivers → Positioned UX leaders as strategic partners; two segments sent generated 17,000+ combined opens and 300+ total clicks.


  • Workflow Optimization & Documentation: Restructured Canva and Notion systems for asset management, reducing retrieval times and documenting repeatable processes.


  • Community Engagement: Facilitated live discussions, Q&As, and
    CRM-driven personalized outreach to foster loyalty among 55K+
    community members.

Outcome

These campaigns boosted engagement, interest in enrollment, and enhanced Center Centre’s brand voice globally among UX audiences.

  • Enrollment Growth: Increased course enrollment through targeted email and social sequences.


  • Higher Engagement: Led high-performing email campaigns for 5 UX programs, resulting in 50,000+ opens and 3,000+ clicks across segmented global audiences.


  • Production Efficiency: Cut content production time by 30% through standardized templates and workflows.


  • Brand Voice Consistency: Strengthened brand voice consistency with tone guidelines and QA checklists.


  • Knowledge Continuity: Provided foundational training for new fellows, ensuring knowledge continuity.

impact

This work deepened my expertise in cross-channel marketing, collaborative content creation, and team operational efficiency within a dynamic and professional educational context.

By merging data-driven marketing with human-centered communication, I helped position Center Centre as a leader in UX education, contributing to enrollment growth and sustained community impact.

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