Objectives

  • Communicate depth and renewal: Create a visual identity that reflects complex emotional journeys, from competition to personal growth.

  • Build brand cohesion across platforms: Design a flexible identity system for YouTube, LinkedIn, and digital touch points that connects with the audience.

  • Support community expansion: Develop visuals that encourage listener trust and foster a sense of belonging for a niche B2B/community audience.

  • Lead design with empathy: Collaborate with podcast hosts and team members to align messaging, tone, and aesthetics.

Challenges

Designing a system that speaks to the podcast host's vision of personal growth and emotional transition.

  • Capturing emotional nuance: Translating personal growth and mental health themes into clean, intimate visual elements without overwhelming the design.

  • Balancing boldness and subtlety: Ensuring the brand felt modern and minimal, yet deeply human and relatable.

  • Aligning stakeholder visions: Iterated closely with hosts and collaborators to ensure brand messaging authentically represented their stories and audience.

Approach

  • Inspired brand themes: Rooted design in renewal (green), optimism (yellow), and emotional depth (black), leveraging color psychology to communicate tone.

  • Typography & Personalization: Selected expressive yet readable fonts (Unbounded, Inria Sans) to reflect the human voice and modernity.

  • Human touch: Integrated hand-drawn scribbles symbolizing the nonlinear healing journey, embodying vulnerability and connection.

  • Cross-platform cohesion: Designed logos, banners, favicons, and typographic systems adaptable across platforms to unify brand presence.

Outcome

Established a welcoming, emotionally resonant brand that launched Snap & Clear’s podcast identity with clarity and warmth.

  • Built a digital presence on YouTube and LinkedIn to grow the audience.

  • Developed listener trust through relatable, humanized design touches.

  • Supported the podcast’s mission to foster honest dialogue around identity and mental health.

  • Positioned the brand for successful community building and B2B partnership opportunities.

Impact

This project reinforced the power of intentional branding in social impact environments, where design acts as a link to authentic community ties.

Guiding Snap & Clear from initial idea to final implementation improved my ability to lead sensitive, story-focused design that is based on empathy and collaboration.

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