Objectives

  • Strengthen digital presence: Support UT Football’s multi-platform brand through compelling visuals and strategic content.

  • Enhance recruiting campaigns: Create targeted promotional assets to attract and engage top talent.

  • Increase fan interaction: Produce high-volume, dynamic content capturing the game-day energy to fuel fan engagement.

  • Optimize workflows: Improve internal digital asset management to enable faster and more efficient content delivery.

Challenges

Designing for a sports environment that supported the head graphic designers' visions and goals for the season.

  • High-pressure environment: Delivering polished, on-brand content under tight deadlines during a fast-paced sports season.

  • Maintaining consistency: Balancing a diverse range of content types while adhering to UT’s brand standards.

  • Audience diversity: Crafting visuals that resonate with a passionate fan base and align with the program’s recruiting goals.

Approach

  • Collaborative Content Creation: Worked alongside the football content team to ensure alignment with brand values and storytelling goals.

  • Graphic and Photography Production: Utilized Adobe Creative Suite to produce thousands of photos and visual assets capturing game-day energy and recruiting highlights.

  • Workflow Optimization: Enhanced the digital asset management system to reduce retrieval time, improving overall team productivity.

  • Platform-Specific Design: Tailored content for Instagram, Twitter, print, and other key channels, ensuring maximum impact.

Outcome

The content strategy enhanced recruitment and fan engagement while boosting internal operational efficiency with optimized digital asset strategies.

  • Increased visibility with thousands of images and graphics capturing key moments.

  • Strengthened recruiting efforts with targeted visual assets, leading to football commitments.

  • Reduced content search times via improved asset management, enabling faster production.

  • Maintained UT’s brand standards consistently across platforms and formats, enhancing overall visibility.

impact

This internship sharpened my ability to thrive in high-pressure, fast-turnaround environments while balancing creativity and brand discipline.

It sharpened my cross-functional collaboration skills and deepened my expertise in sports marketing, visual storytelling, and operational efficiency—preparing me for future dynamic roles in content design and management.

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CROSS-TEAM MARKETING AND BRANDING.

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BRAND IDENTITY AND B2B/COM. GROWTH.

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