Category:
Product Photography & Web Design
Duration:
6 weeks
Shades of Four is a brand concept and web design project that celebrates and empowers individuals with type 4 hair. By providing high-quality hair care products and a supportive online community, Shades of Four aims to create a space where individuals can explore, learn, and connect.
(MY APPROACAH)
The project involved extensive research to understand the unique needs and preferences of individuals with type 4 hair. This research informed the brand concept, product design, and web design elements. By creating a visually appealing and user-friendly online platform, Shades of Four aimed to attract and engage its target audience.
(VISION & INNOVATION)
The vision for Shades of Four was to create an inclusive brand, empowering, and reflective of the beauty and diversity of type 4 hair. By providing high-quality products and a supportive community, the brand aimed to challenge stereotypes and foster a sense of belonging among its users.
(CHALLENGES)
One of the primary challenges was ensuring that the brand's visual identity accurately represented the diversity and complexity of type 4 hair. Additionally, creating a web design that was both aesthetically pleasing and user-friendly while catering to the specific needs of the target audience presented design challenges.
(PROBLEMS)
The market for hair care products specifically designed for type 4 hair is often limited, leaving individuals with limited options and potentially subpar products. Additionally, there is a lack of representation and celebration of type 4 hair in mainstream media and popular culture.
(USER-CENTRIC DESIGN)
A user-centric design approach was adopted throughout the project. By conducting research, interviews, and surveys with individuals with type 4 hair, the project gained valuable insights into their needs, preferences, and pain points. These insights informed the design of the brand's visual identity, website, and products.
(USER NEEDS)
The target audience for Shades of Four sought high-quality hair care products that were specifically designed for type 4 hair. They also desired a supportive community where they could connect with others who shared similar experiences and challenges. Additionally, they valued a brand that was inclusive, empowering, and reflective of their identity.
