Category:
Social Media & Photography
Duration:
3 years
As an intern for the University of Tennessee Football Team, I played a vital role in creating and managing visual content across various platforms. My responsibilities included graphic design, photography, and assisting the marketing department with promotions and events.
(MY APPROACAH)
To effectively contribute to the football team's branding and engagement efforts, I adopted a collaborative and results-oriented approach. I worked closely with the content team to develop engaging graphics and photography that aligned with the team's brand identity. Additionally, I leveraged my skills in Adobe Creative Suite to produce high-quality visuals for various mediums.
(VISION & INNOVATION)
My vision was to create visually compelling content that captured the excitement and passion of Tennessee football. By producing high-quality graphics and photography, I aimed to enhance the team's brand image and engage fans on a deeper level.
(CHALLENGES)
One of the primary challenges was meeting the tight deadlines and high expectations associated with professional sports teams. Additionally, ensuring that the content was consistent with the team's brand guidelines and resonated with the target audience required careful planning and execution.
(PROBLEMS)
The football team faced the challenge of staying relevant and engaging with a diverse fan base in the competitive world of college sports. Effective branding and content creation were essential for maintaining the team's popularity and attracting new fans.
(USER-CENTRIC DESIGN)
While this internship primarily focused on content creation for internal and external stakeholders, a user-centric approach was still valuable. By understanding the preferences and expectations of the target audience (fans, students, and alumni), I could tailor the content to resonate with their interests and values.
(USER NEEDS)
The target audience for the University of Tennessee Football Team's content included fans, students, alumni, and potential recruits. They sought engaging and informative content that captured the excitement and passion of the team. Additionally, they valued content that was visually appealing and aligned with the team's brand identity.
